Cookie policy

What cookies are

A cookie is a small text file a website stores on your device so it can recognise that device on later visits. Similar technologies — local storage, pixels, SDKs — do comparable things and are covered by this policy.

Your choice comes first

When you first visit, non-essential cookies are blocked until you choose. We use Google Consent Mode with all advertising and analytics storage set to denied by default, so nothing in those categories runs before you accept. Rejecting non-essential cookies leaves the site fully readable.

Change your cookie settings

Categories we use

Strictly necessary

Required for the site to function and cannot be switched off. This includes the cookie that records your consent choice itself, named bc_consent, stored for six months. Without it we would have to ask you on every page.

Analytics

Used only with consent. These tell us which guides are read, how visitors arrive and where they leave, in aggregate. They are not used to identify you personally. Typical retention is up to 24 months.

Advertising

Used only with consent. Set by Google to deliver and measure advertising and, where permitted, to personalise it and limit how often you see the same ad. Retention varies by cookie, typically from a few months up to 24 months.

Controlling cookies in your browser

Every major browser lets you block or delete cookies in its privacy settings. Blocking all cookies will not break this site, though it means we cannot remember your consent choice and the banner will reappear.

You can also manage advertising personalisation directly with Google at adssettings.google.com, independently of any choice you make here.

More information

How we handle personal data more generally is set out in the privacy policy. For questions about either, contact contact@getbrightnesscontrol.com.